TO PUT ALL THE writing DETAILS in its supply of the announcement. Read, to correct it to him,
and to rewrite it for shorter, money than saves the effective announcement.
“To think small”.
TO FOLLOW ALL THE RULES when writing its classified announcement. To use
these ideas.
Action of the desire of the interest of the attention
TO USE a NAME with each announcement classified including its envelopes.
NOT TO LOAD for the letters or the circular ones of the sales.
TO BE HONEST with all demands of the classified announcement.
TO IDENTIFY its product.
TO WRITE ITS simple, and clearly direct CLASSIFIED ANNOUNCEMENT.
TO USE the WORDS that EACH KNOWS and each will understand what
his they are saying.
TO USE a WORD that benefits a reader.
NonOVERPRICE its product.
TO MAKE PUBLICITY FREQUENTLY. The constant exhibition creates relative
supply with one better answer.
TO OFFER a MONEY BEHIND THEY GUARANTEE in its classified announcement,
to salesletter or to circulate if it is possible. Excellent sales
technical!
TO PROVE ITS ANNOUNCEMENT in 2 or 3 smaller, publications of the low cost.
To register the results. To base each announcement.
TO READ the PUBLICATIONS that are related to their product. To write for the announcement
tariffs, paid circulation, discounts and dates limit. Subsistence
files.
TO HAVE ALL THEIR ready LITERATURE AND PRODUCTS to send when
its announcement appears in the publication of its option. Not to delay
in the answer.
TO USE THE METHOD OF THE IMITADOR. To do what other right publicists
they are doing. Only with a twist, one devises or a slight supply.
TO WORK I VARY the ADS written up differently. To keep the files from results.
ON NOT MAKING PUBLICITY. It can be expensive. If you want to, to do
he gradually.
NOT TO PRETEND ALL THE ANSWERS KNOW TO HIM. Because you do not do.
To take the time to discover what you need to know.
NOT TO TRUST ITS MEMORY. A thought will leave him as quickly as
it came. To always write down a good idea. NOW!
NOT TO PLACE ITS ANNOUNCEMENT in the incorrect classification.
NOT TO LOSE ITS MONEY in words of the announcement to amuse or to entertain, but
to use the words to persuade, to inform and to sell to its product.
TO USE A SHORT COMMERCIAL NAME. To do easy to pronounce and
to remember.
NOT TO FORGET the motivation M.E.D.I.C.S. Enthusiasm. Desire.
Image. Creativity. Success!
NOT TO GIVE FOR ABOVE. If its announcement does not throw after a right exhibition,
to try to rewrite it. One or two diverse words can make the trick.
NOT TO PASS THE BENEFITS. To reinvert the money in more continuous
publicity.
NOT TO FORGET, an announcement that the supplies “FREE DETAILS” mean the writing of a
the sales put letters or to circulate.
TO AVOID THE COSTS AND THE ERRORS THAT COMPOSE TYPE OF THE OVERFLOW
To secure its lists of prices, pamphlets, catalogs or bulletins of the news
compound type does not have necessary to be an expensive procedure.
To have present that the main cost in composing type is the time
implied in type of the adjustment. Reducing to the minimum the necessary time
to create a compound piece type that you can maintain under with effectiveness his cost.
The following suggestions can help to reduce his to compose type
cost.
To know what you want the first time around. To have a picture inside
its mind. Of test and the error can be expensive. Not to have a
the machine to compose determined a form, later decides that a diverse format
to watch better.
To reduce and to eliminate the corrections of author by careful waterproofing
and re-waterproofing.
To avoid the lowest charges combining small works and having them
to fix at the same time.
To try to use a type family to save time and the money avoiding
changes of the source. The constant glance is better.
To give the explicit instructions in the marked one upon copy: type styles,
widths of column/margins.
With a great work, as a pamphlet or an annual report, request a
leaf of test of the adjustment of the style to secure approvals before the whole work
one becomes.
To avoid the wonderful works of attack, especially if you do not need them really.
To avoid the very long corrections on the telephone. You can be that she finishes paying
for the corrections he advanced more that they could have been avoided if you had
made his correct in the test leaves.
To secure the disposition finished and approved making type before fix…
equal goes for the copy, by all means.
To avoid the use of “run-arounds” (that reduces the width of the copy
in order to make the site for a photo in the column, for example). If you do
to use them, simple forms of the use, boxes, squared.
To avoid the use of the curved or angular type. To type left reading a
to straighten in a page (for example, this report) is more quickly and less
expensive to fix that to copy that a curve or an operation pays attention to
of side in the page.
The use of the text and the unwarranted subtitles is less expensive than
justified because it fixes more fast, calculation of the cost less time.
Not to depend on the machine to compose to read its mind. To be specific.
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